Brokken Design β

Hi, I'm Joe Brokken,

I'm an interactive designer in Seattle
I've recently completed the Seattle Central Creative Academy Graphic Design program. Visit Seattle Design Blog

Add this page to your home screen to view the custom icon, startup screen, and full screen mode.

Problem

Redesigning one of my favorite local food and culture magazines was an incredible challenge. I needed to update the look and feel while maintaining the power and appeal of the current brand.

Solution

The new logomark and type treatment represent sustainability, quality craftsmanship, and the spirit of pioneering represented by Edible Seattle. I paid close attention to categorize recipes for easy meal planning and navigation.

The newly expanded "what's in season" centerfold serves as a decorative pull out to put on the fridge.

Problem

Re-design and illustrate Letters on an Elk Hunt by a Woman Homesteader (1917) for a modern audience. The design must read with clarity, have a persuasive cover and highlight images created by the designer.

Solution

After researching books that were published in the early 1900’s to find historically correct fonts I created a type treatment that reflects modern standards of readability and form.

I created the illustrations with marker on acetate for an antiqued cartoon look.

Problem

WT VInters is a boutique Washington wine company that wanted a label to stand out from other brands while informing serious wine aficionado about the vintage.

Solution

WT Vintners wine label and logomark represent their "old world no tricks" approach to wine making. I took cues from the multi colored illustration and chose an Art Nouveau look for the brand. Based upon the success of the inaugural vintage release we worked to create a logo for the larger WT Vintners brand. The WTV seal serves as a master brand logo, that can be applied to new label designs as the brand grows.

Website

At first glance the WTV website is very simple, the complexity lies within the SEO keywords stitched into the websites inner workings. After researching viable keywords, close attention was paid to insert them into headings, image tags, and navigation to raise SEO ranking.

SEO Keyword Statement

W.T. Vintners | A boutique Washington wine company making great wine. We source syrah grapes from the Walla Walla Valley and Horse Heaven Hills WA.

Problem

Many brick and mortar businesses are having trouble with online competition, online marketers can offer deals and incentives 24hrs a day. Brick and mortar business need help harnessing the power of mobile advertising.

Solution

Design an app that helps users share recent purchases quickly and easily. The app will use location based software to give business a chance to encourage local shoppers to stop in.